This interview is interesting, as the questions were more about production and protocols than the usual type of questions we get, which are based around Sssh, why we started, porn for women, or about the survey or even a particular movie. These are all topics we love and will chat endless about, but the change is wonderful and lets everyone see a little bit different aspect of our company.  It appeared in Women24 in 2012

3. How does the casting process work? Is it a physical thing? Do you look for a connection between the actors? Is it based on what the performers are willing to do, or how well they can do it?

As much as possible, we work with performers who are couples off-screen, as well. This really helps to make scenes in which there’s a strong connection and great sexual chemistry between the actors because they already know what their partner likes and how to really turn each other on. When we aren’t able to work with real-life couples, we try to pair actors together who have worked with each other before and have a good connection. I think most (if not all) adult studios use a “no list” – lists of people any given performer doesn’t want to work with – but we try to take that a step further and use a “yes list” – meaning people the actors have enjoyed working with in the past. If possible, we want them to be with their ideal partner, not just someone with who they don’t actively object to being intimate with. It’s extremely important to me that the performers be enthusiastic, not just because I want them to have the best experience possible, but because it really does translate to the screen in the form of a great compelling sex scene.

4. How is female-centric porn different from run-of-the-mill stuff? Would you say you cater less to the male gaze? Is there more focus on different areas of sexuality?

What mainstream often doesn’t do, is emphasize the pleasure or enjoyment of their female characters; when it comes to the sex, it’s still primarily concerned with the masculine point of view and depicting sex acts which appeal to male fantasies. The women in the scenes feel like they have no relevance to what’s happening – other than to serve as a target for the inevitable “money shot,” of course.

It’s not that you have to ‘turn the tables on the typical porn dynamic and present all the women in your movies as dominant, or make them the absolute center of attention, but you do need to make them more central. The woman’s pleasure and her enjoyment needs to matter, however it is being depicted or derived and that’s what we do. Our films celebrate women’s sexuality.

5. Is it fair to say women find different things attractive? Surely women like rough, wild sex as much as men sometimes like tender lovemaking?

Absolutely – women’s tastes in porn are just as varied and diverse as men’s, no question about it. When I talk about the elements which make porn “female-friendly,” I’m always careful to note I’m speaking in generalities, because the truth is there’s no magic formula which is going to enable you to make erotica all women like, just as there’s no such thing as porn every man likes. We’re all unique individuals in this world, and we’re just as individual in our sexuality as we are in our genetic makeups.