5. If only 27 percent of women are watching (according to Neilson ratings) porn, why do you think that is? Is there a market for female-friendly porn? Are social constructs holding us back?

First off, if we were talking about any other category of entertainment that is generally considered a male-dominated area, a share of 27% of women would be considered pretty good. What percentage of women watch NASCAR? If that number is below 30%, do you think NASCAR would be wise to just ignore the female market, or to conclude that there’s no such thing as women who watch NASCAR? I think that would be a mistake, and I’d bet that NASCAR is, in fact, researching ways to make their sport more appealing to women and ways to grow their female audience.

Second, if the vast majority of porn on the market is made by and for men (and it is) is it any wonder that a relatively small portion of women want to watch it? To me, that number just speaks to the opportunity on the market for porn made with a female viewership in mind.

I think social constructs, stereotypes and pressures do play a role in keeping women from being comfortable with porn, but I think the impact of those things is diminishing over time. Among younger women, there’s less and less concern for such constructs, and more openness to erotic material and more comfort with their own sexuality.

6. Is there anything else we (the media, pop culture) are leaving out in this important dialogue about female sexual desire that you feel ought to be discussed?

I think it’s important that people understand that women taking a greater interest in porn and some of us taking a more active role in the creation of it is really just an extension of ways that women have explored and expressed their sexuality throughout history, and negative reactions to women being involved in making porn are really no different than people looking down on women for reading erotic fiction, or creating erotic art of another form, be it paintings or sculpture. There’s nothing new under the sun; whenever women have been open about their sexuality, or (God forbid!) assertive with our sexuality, you can count on a certain number of people freaking out about it, and looking for ways to shame and silence us.

7. What do we mean when we say "female-friendly" porn? .

As I mentioned earlier, not all women have the same tastes or desires, and we recognize that. We try to cater to all tastes and respond to all the varied requests made by our members. This is why some of our movies are highly story-driven, while others are just shorts that are essentially pure sex from start to finish. One thing that seems universal among our customers, though, is the desire to see the performers truly enjoying themselves, and experiencing real intimacy, with pleasure being experienced by women and men alike. We also depict sexual relationships in which the women have true agency, and this has an empowering effect for the viewer, as it emphasizes that the woman’s pleasure matters. She’s not just there as a prop, or as an instrument of male pleasure, which I think is a big part of what turns a lot of women off in typical porn – it’s all about the guy, and all about the male perspective. To me, “female-friendly porn” just means porn that doesn’t make a second class citizen out of the women performing in it – or the women watching it. It depicts two people truly enjoying themselves.